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African Fashion Archives - Adèle Dejak

May 10 2018
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The Model Next Door – Conversation with John David Kimeu #ModelsSeries

By | Adele, Adele Dejak, africa, African design, favourites, Photography, Tribal Chic, Uncategorized | No Comments

This is the second installation of our #ModelsSeries. The intention of the series is to interrogate how models are modelling the design space in Africa. We are long past days when models were seen as clothes-hangers. The process to select a model for a campaign or for runway is more conscientious than the process of choosing a life-partner. After-all, marriage is til separation – associations are eternal. The model has to have the right look, has to fit with your brand and has to embody the spirit or mood of your campaign; this is not always easy to find. John…

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Apr 30 2018
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Runway Reverence – Our Grand AFI Finale

By | AFI Fashion Week, Behind the scenes, Dhamani, Discover Africa Premium Luxury, event, fashion, fashion show, FashionWeek, highlights, Inspired By Africa, Launch, Love, Precious | No Comments

The road to the runway was dippy and bumpy, but seeing the Precious collection walk down that final runway dissipated the angst and distress felt in preparation.  To begin with, the South African Visa office is more scrutinous than the US Defense Department. They will investigate you in your previous life, so the visa wait for my assistant was a pins and needles affair. But at the same time, they were very diplomatic and gracious and thankfully, even though there was a torturous one-day delay which meant changing flights, she got her visa processed. Armed with enthusiasm and intent, we…

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Mar 22 2018
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Road To #AFICapetownFashionWeek II – Lake Naivasha Shoot

By | AFI Fashion Week | No Comments

    At the heart of our campaign was the idea of creation and of life. There are two elements we associate with this and that’s fire and water. Both elements are potent but they could not be more opposed. Fire is intense and instantaneous, while water, though it can be as tempestuous as fire, is more willful, methodical and unhurried. The Hell’s Gate gorge for example, was carved and sculpted by water over years while pieces from the Precious Collection were created and shaped in almost volcanic temperatures. This contrast was important. We see water not just as the…

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Mar 20 2018
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Road to AFI-Capetown Fashion Week – Hell’s Gate Gorge Shoot

By | Adele, Adele Dejak, AFI Fashion Week, Dhamani, FashionWeek, Precious | No Comments

We have been invited to show at this year’s AFI Fashion Week in capetown. To get a sense of the Adele Dejak brand, AFI commissioned a visual campaign. The intention of the campaign was to contextualize the brand and explore the link between design, culture and place. When considering possible locations for the shoot, Adele wanted intensity and immensity, which is why she went with the Hell’s gate gorge and Lake Naivasha. We also filmed at Globe roundabout in Nairobi’s CBD as we wanted to capture the energy and pace of Nairobi and at the Adele Dejak studio and showroom…

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Mar 14 2018
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Collection Recollection – ÀMI

By | AMI, Uncategorized | No Comments

ÀMI is a bold collection of afrominimalist jewelry produced in collaboration with Nigeria’s Afrominima. It was launched in January in Paris at Luxury Connect Africa. The collection draws inspiration from the African tradition of strength and evolution. ÀMI is the Yoruba word for symbol. Each piece in this collection tells a piece the African renaissance story; each piece is part of a narrative of Courage, Strength, Hope, Pride and Prosperity. To wear ÀMI is to wear Africa. The clean, minimal feel of the collection is the effortless blend of Adele Dejak’s luxurious aesthetic and Afrominima’s philosophy. Afrominima is compounded from ‘Afrocentric…

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Mar 02 2018
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#GirlBoss – The Fabulous Franca Sozzani

By | #GirlBoss, Uncategorized | No Comments

Franca Sozzani, the former editor in chief of Vogue Italia, celebrated style icon and wonder-womanist actualized in life what it meant to be a #Girlboss. Born in Lombardy Italy, Sozzani begun her fashion career as an assistant at Vogue Bambini. She directed Lei and Per Lui in the early eighties. By 1988, she was running  Vogue Italia and was named editor-in-chief of Condé Nast Italia in 1994. She became editor of Vogue l’Uomo in 2006 and took over editorship of Vogue Sposa and Vogue Bambini in 2015.   Sozzani is famous for unflinchingly using her platforms to explore contentious issues…

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Feb 09 2018
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Luxury Connect Africa – The Paris Takeover

By | accessories, Adele, event, exhibition, Fair, fashion, finding beauty, Inspired By Africa | No Comments

  Luxury Connect Africa is a premium platform connecting African Luxury with the rest of the world. It was launched this January in Paris and saw the most celebrated designers in Africa showcase their products and engage in conversations defining African luxury. Traditionally Africa has been associated with want, not luxury, and these types of platforms are helping bring to focus an emerging creative and consumptive space. We were invited to exhibit and participate in the round-tables. It was an incredible experience; we met other talented and pioneering designers and got to connect with an interested public in Paris. The…

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Feb 08 2018
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Introducing the #GirlBoss Series – Celebrating the Modern Warrior Woman

By | Inspiration, Our World | No Comments

We want to know what makes you feel elated, unstoppable and alive. This month , in anticipation to the International Women’s day on the 8th of March, we will feature bold, brave and brazen women on our blog. These women not only have chutzpah, they are self-aware and have style in buckets. We want to profile women who are leaders in their fields, women who are inspiring change and whose fashion sense constantly leaves us in awe, including  Beyonce, Michelle Obama, Oprah and Coco Chanel. We will also interview women in Kenya whom we feel embody these traits and sharing…

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Feb 05 2018
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CELEBRATING CULTURE: ADELE DEJAK’S TIV ROOTS

By | accessories, Adele, Adele Dejak, Adele Dejak Lifestyle, African designers, Black, Discover Africa Premium Luxury, Fabric, fabrics, highlights, history, Inspiration, Inspired By Africa, weavers, weaving, weaving techniques | No Comments

Adele Dejak, by way of her mother, belongs to the Tiv nation of Benue State, Nigeria. Scattered through Nigeria and Cameroon, few members of the Tiv community remain but most impressively, they have managed to uphold their customs and traditions in the face of sweeping modernism.                                                   Nothing was documented of the culture-rich Tiv people until the 1900s. Their traditions are on display in weddings, dance, music, and food. The Tiv believe that these elements heal the…

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Jan 16 2018
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Adele Dejak on Ethical and  Sustainable fashion

By | Sustainable fashion, Uncategorized | No Comments

A post in response to the Ivory Ban   Elephant ivory has always been in high demand in the fashion accessories industry due to its texture, desirability and durability.  In Kenya, a ban on the ivory trade has been in effect since 1969.  However, the trade has continued illegally and this has led to devastating effects on the elephant population.  A report in 2012 by the Kenya Wildlife Service estimates the elephant population to stand at 38,000. But on the upside, poaching in Kenya is down to 46 from 390 elephants killed in 2013. China, the world’s largest ivory market, has…

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