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Adele Dejak Archives - Adèle Dejak

We Are The African Reinassance

By | Adele Dejak, africa | No Comments

We are the #AfricanRenaissance. We are inspired not just by Africa, but by the currents of Africa; the social and cultural revolution, the aesthetic reinvention and the evolution of concepts such as art, beauty and design. Africa is the cradle of man. It’s the incubator and originator of life, of culture. The common misconception is that in the past centuries, no design or innovation has come out of Africa. This belief was cemented by the fact that coming out of the industrial age and into the information age, Africa has been a receiver rather than a co-creator of technology and…

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The Model Next Door – Conversation with John David Kimeu #ModelsSeries

By | Adele, Adele Dejak, africa, African design, favourites, Photography, Tribal Chic, Uncategorized | No Comments

This is the second installation of our #ModelsSeries. The intention of the series is to interrogate how models are modelling the design space in Africa. We are long past days when models were seen as clothes-hangers. The process to select a model for a campaign or for runway is more conscientious than the process of choosing a life-partner. After-all, marriage is til separation – associations are eternal. The model has to have the right look, has to fit with your brand and has to embody the spirit or mood of your campaign; this is not always easy to find. John…

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Conversation with Laura Anjili #ModelsSeries

By | #GirlBoss, Adele, Adele Dejak, Adele Dejak Lifestyle, African design, Conversations, Interview, Models | No Comments

Models are an integral part of the design process and presentation. They bring the pieces to life. They are an actualized illusion, the physical projection, a way for us to interact with abstract design concepts. They help us visualize ourselves consuming, celebrating and co-curating design. Over the years, we have worked with several models and established a community, a camp, a family. The models we have worked with are proof on an emerging industry and of a cultural and aesthetic Renaissance in Africa. They are proof that the definition of beauty and the idea of what’s desirable has evolved. We…

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Runway Reverence – Our Grand AFI Finale

By | AFI Fashion Week, Behind the scenes, Dhamani, Discover Africa Premium Luxury, event, fashion, fashion show, FashionWeek, highlights, Inspired By Africa, Launch, Love, Precious | No Comments

The road to the runway was dippy and bumpy, but seeing the Precious collection walk down that final runway dissipated the angst and distress felt in preparation.  To begin with, the South African Visa office is more scrutinous than the US Defense Department. They will investigate you in your previous life, so the visa wait for my assistant was a pins and needles affair. But at the same time, they were very diplomatic and gracious and thankfully, even though there was a torturous one-day delay which meant changing flights, she got her visa processed. Armed with enthusiasm and intent, we…

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Collection Recollection – #PreciousCollection

By | Adele, Adele Dejak, AFI Fashion Week, Africa-Forward, African design, African designers, Dhamani, exhibition, fashion, fashion show, FashionWeek, Photography, Precious | No Comments

Our latest collection has been titled Dhamani, which is the Swahili word for precious. This collection is celebratory – it’s about valuing what matters and that’s life, love and culture. The Dhamani collection sees East Africa as not only the incubator of life but as the eternal witness to the evolution of man. It was inspired particularly, by the story of Hell’s Gate Gorge in Naivasha. It is said that a volcanic eruption, which killed over a hundred Maasais, sculpted the dramatic, stunning walls of the gorge. With this collection, we wanted to recreate the process and have intense and…

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Road to #AFICapetownFashionWeek – Globe Roundabout Shoot

By | accessories, Adele Dejak, Adele Dejak Lifestyle, AFI Fashion Week, africa, African design, African designers, art, bags, behind the scenes, Behind the scenes, Blog, Discover Africa Premium Luxury, fashion, fashion show, FashionWeek, highlights, life, Love, Photography, Precious | No Comments

For this campaign, it was important to situate ourselves. Hell’s Gate gorge and Lake Naivasha served to put our narrative in a historical, philosophical and metaphoric frame. But after exploring where we are from and where we are going, it was important to think about where we are. Geography is usually the best place to begin. The broad theme for AFI’s Fashion week was the concept of Journey and journeying. This merged smoothly with our future-looking introspection – it became a bi-dimensional exploration of space and time. If you think about the current time – its pace, its energy and…

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Road To #AFICapetownFashionWeek II – Lake Naivasha Shoot

By | AFI Fashion Week | No Comments

    At the heart of our campaign was the idea of creation and of life. There are two elements we associate with this and that’s fire and water. Both elements are potent but they could not be more opposed. Fire is intense and instantaneous, while water, though it can be as tempestuous as fire, is more willful, methodical and unhurried. The Hell’s Gate gorge for example, was carved and sculpted by water over years while pieces from the Precious Collection were created and shaped in almost volcanic temperatures. This contrast was important. We see water not just as the…

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Road to AFI-Capetown Fashion Week – Hell’s Gate Gorge Shoot

By | Adele, Adele Dejak, AFI Fashion Week, Dhamani, FashionWeek, Precious | No Comments

We have been invited to show at this year’s AFI Fashion Week in capetown. To get a sense of the Adele Dejak brand, AFI commissioned a visual campaign. The intention of the campaign was to contextualize the brand and explore the link between design, culture and place. When considering possible locations for the shoot, Adele wanted intensity and immensity, which is why she went with the Hell’s gate gorge and Lake Naivasha. We also filmed at Globe roundabout in Nairobi’s CBD as we wanted to capture the energy and pace of Nairobi and at the Adele Dejak studio and showroom…

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Collection Recollection – ÀMI

By | AMI, Uncategorized | No Comments

ÀMI is a bold collection of afrominimalist jewelry produced in collaboration with Nigeria’s Afrominima. It was launched in January in Paris at Luxury Connect Africa. The collection draws inspiration from the African tradition of strength and evolution. ÀMI is the Yoruba word for symbol. Each piece in this collection tells a piece the African renaissance story; each piece is part of a narrative of Courage, Strength, Hope, Pride and Prosperity. To wear ÀMI is to wear Africa. The clean, minimal feel of the collection is the effortless blend of Adele Dejak’s luxurious aesthetic and Afrominima’s philosophy. Afrominima is compounded from ‘Afrocentric…

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#GirlBoss – The Fabulous Franca Sozzani

By | #GirlBoss, Uncategorized | No Comments

Franca Sozzani, the former editor in chief of Vogue Italia, celebrated style icon and wonder-womanist actualized in life what it meant to be a #Girlboss. Born in Lombardy Italy, Sozzani begun her fashion career as an assistant at Vogue Bambini. She directed Lei and Per Lui in the early eighties. By 1988, she was running  Vogue Italia and was named editor-in-chief of Condé Nast Italia in 1994. She became editor of Vogue l’Uomo in 2006 and took over editorship of Vogue Sposa and Vogue Bambini in 2015.   Sozzani is famous for unflinchingly using her platforms to explore contentious issues…

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