Sustainability persists as the novel ‘must have’ in the fashion industry with brands joining forces with retailers, each other, and environmental companies. Fashion and jewel designers strive for recycled materials, ecological resale or retail concepts, and new eco-friendly fashion products to produce more sustainable jewellery and clothing and stay ahead of the competition.
The global fashion industry has seen and still is undergoing an intense moment of reckoning, and most of its collaborators and players are trying a systemic transformation in the way it works. Sustainability is a growing concern shared by consumers and experts across numerous sectors due to the augmenting environmental degradation. Regarding this quest, the fashion industry is constantly evolving since consumers and people, in general, are getting more environmentally conscious by considering ways that remain stylish without destroying the environment. Sustainability is achieved when the whole supply chain of a product is sustainable.
Adele Dejak pieces are sustainably sourced and ethically created. AD honours the earth that provides the raw materials needed to make our jewellery by using recycled materials. Thus, the jewellery is recycled and upcycled.
Sustainable fashion is all about satisfying today’s needs while guaranteeing that the steps we take to meet those needs also meet future needs. It is about taking social responsibility. Further scrutiny of sustainability in the fashion industry is similarly about promoting the individuals involved throughout the fashion supply chain- from the earth to farmers, to consumers, and everyone working in end-of-life facilities such as the recycling factories.
Sustainability in the fashion industry is a matter of life or death. This sounds like an exaggeration, but fashion has a critical impact on numerous communities around the world. Sustainability has a large climate change footprint, and to tackle the existential threat of climate change, the fashion industry must promptly address its unsustainable practices. McKinsey research shows that the sector was responsible for some 2.1 billion metric tons of greenhouse gas (GHG) emissions in 2018, about 4 per cent of the global total.
Adele Dejak unceasingly strives towards zero wastage at the workshop while still producing durable jewellery to ensure optimum sustainability and a positive impact on the environment with respect to climate change. Just as today’s world is conscious and cautious about what it is consuming and the chemicals they ingest, consumers are also shifting their purchasing decisions to establish a cleaner environment through the clothes and jewellery they buy and wear.
It is necessary that we work towards a sustainable and zero-waste fashion industry. However, I don’t think that zero-waste will be the panacea for all the environmental threats the fashion industry poses to the environment. As a culture and an industry that extends across the globe, we are going to have to look into reducing consumption as well as shifting towards a more circular model of production.
A large number of materials commonly used in today’s fashion industry are resource-intensive. For example, Cotton requires a large volume of water, and synthetic materials like polyester are made from non-renewable resources such as oil. Also, other materials like viscose which on a large scale result in deforestation, hence negatively impacting the habitats of endangered species and vegetation. Thus, it is important to research and shift towards developing more sustainable materials since this is as significant to the fashion industry’s future as it is to the planet.
The alarming truth is that we can’t keep using materials and resources in the manner we are as we won’t have them left in the long term.
Today, the consumer is savvier than ever and pays attention to both the quality of jewellery and garments and the complete supply chain, production processes, and product afterlife. Consumers are constantly moving towards and preferring handcrafted and long-lasting jewellery and apparel. Consumers are more aware that hand tags using the term ‘sustainable’ do not necessarily imply that the brand, retailer, or company is using a clean process to make the piece of jewellery of garment. We have to understand that a supply chain is its own ecosystem that needs sustenance and support for people to witness true environmental effects. We have to design, develop, and create into that clear premise.
Sustainable fashion considers the lifecycle of a piece, jewellery, or clothing apparel, from where and how it is created to when it ends up in our landfills. Consumers need to consider how their purchasing decisions impact the environment, the lifecycle of their jewellery, and how to invest in apparel and jewellery that last longer.
Fast fashion is mostly about new trends that appeal to a variety of customers. But, developing a personal style is important. As Ralph Lauren stated, ‘style is very personal. It has nothing to do with fashion. Fashion is over quickly. Style is forever.’
Thus, sustainability in the fashion industry is applauded for timeless, classic, and high-quality re-usable fashion pieces. The current diverse range of choices gives consumers and wearers more opportunity to express themselves, be creative, and craft a unique personal style. Countless sustainable fashion wearers attest to enjoying jewellery and clothes that truly mirror their personalities and styles. Sustainable fashion is the ultimate way to create new collections and wardrobes of quality, great, and distinct jewellery and clothes that reflect you!