Last weekend, 14th & 15th November, was really exciting for the team and the Adele Dejak brand! We did not only participate in this year’s Bizarre Bazaar event, but we also launched our newest collection, KOBO Line – killing two birds with one stone.
The sad gloomy Nairobi weather on Saturday morning didn’t kill our spirits (and our fans’). We’d love to thank everyone who visited our stand for the amazing feedback we got. The most popular pieces were the earrings, rings and bracelet.
KOBO is a Nigerian currency that seemed to have little or no value, but in real sense it was a major part of trade.
The logo is a fusion of the African Mask and Basquiat crown. Black is Adele Dejak’s brand colour while yellow is happiness – the sun.
KOBO, the collection, has similarities with the currency in that its cost is very much pocket friendly (everything goes for a cost of between $10 – $50), while maintaining the high quality of all Adele Dejak’s brand items. Each piece is unique in its own right – made from different materials such as the Ankole cow Horn from Uganda, Maasai beads from Kenya and recycled brass and aluminium sourced and refined in the outskirts of Nairobi.
Every product of Adele and KOBO incorporates a unique vision, style and attitude. We are not just another diffusion line; we are a culture, a movement.
Who is it for?
Kobo represents urban culture and is for edgy people everywhere who:
- want to stand out
- are proud of who they are
- are driven to inspire others
We would love to hear your thoughts regarding KOBO. You can let us know in the comments section at the end of this post.
If you haven’t signed up to our mailing list, you can do so now by clicking on this link. There is a lot lined up, including giveaways that you don’t want to miss out on.
KOBO will soon available on our online shop and Jumia. Like our Facebook page too as we’ll be sharing the team’s most favourite pieces, which might catch your eye. Remember, you will be getting so much value at very low costs.