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Adele Dejak, a Kenya based entrepreneur building a global luxury accessory brand that celebrates the true African experience

By | #GirlBoss, Adele Dejak, Uncategorized | No Comments

When a powerhouse like Lionesses of Africa recognizes and appreciates real and raw entrepreneurial and cultural improvement efforts like ours, at Adele Dejak we have no choice but to give our heartfelt appreciation. This is a re-post of an article done by Lionesses of Africa by Adele Dejak. Enjoy the read and thank you Lionesses of Africa. Adele Dejak, founder of Adele Dejak (Kenya) In the highly competitive world of international jewellery design, it can be hard to stand out from the crowd. But this is certainly not the case for Kenyan jewellery and accessory design entrepreneur, Adele Dejak, founder…

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By | Adele Dejak, Uncategorized | No Comments

Copycatting truly kills the cat! There are those creative artists and designers who spend their whole time trying to create something unique, and those who simply steal their creations and try to reproduce them in bad copies of the original product that has a devastating effect. Africa is still weak in protecting its creative fashion designers, which is also why Africa is more and more invaded by cheaper imitation of designs made elsewhere other than Africa, killing any possibility for African designers’ market to grow and thrive. Original                                                             Copy   Original                                                          Copy Yes, of course, those who see fake copies…

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The Model Next Door – Conversation with John David Kimeu #ModelsSeries

By | Adele, Adele Dejak, africa, African design, favourites, Photography, Tribal Chic, Uncategorized | No Comments

This is the second installation of our #ModelsSeries. The intention of the series is to interrogate how models are modelling the design space in Africa. We are long past days when models were seen as clothes-hangers. The process to select a model for a campaign or for runway is more conscientious than the process of choosing a life-partner. After-all, marriage is til separation – associations are eternal. The model has to have the right look, has to fit with your brand and has to embody the spirit or mood of your campaign; this is not always easy to find. John…

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Collection Recollection – ÀMI

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ÀMI is a bold collection of afrominimalist jewelry produced in collaboration with Nigeria’s Afrominima. It was launched in January in Paris at Luxury Connect Africa. The collection draws inspiration from the African tradition of strength and evolution. ÀMI is the Yoruba word for symbol. Each piece in this collection tells a piece the African renaissance story; each piece is part of a narrative of Courage, Strength, Hope, Pride and Prosperity. To wear ÀMI is to wear Africa. The clean, minimal feel of the collection is the effortless blend of Adele Dejak’s luxurious aesthetic and Afrominima’s philosophy. Afrominima is compounded from ‘Afrocentric…

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#GirlBoss – The Fabulous Franca Sozzani

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Franca Sozzani, the former editor in chief of Vogue Italia, celebrated style icon and wonder-womanist actualized in life what it meant to be a #Girlboss. Born in Lombardy Italy, Sozzani begun her fashion career as an assistant at Vogue Bambini. She directed Lei and Per Lui in the early eighties. By 1988, she was running  Vogue Italia and was named editor-in-chief of Condé Nast Italia in 1994. She became editor of Vogue l’Uomo in 2006 and took over editorship of Vogue Sposa and Vogue Bambini in 2015.   Sozzani is famous for unflinchingly using her platforms to explore contentious issues…

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Adele Dejak on Affordable Fashion

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  The Kobo Collection Adele Dejak has Nigerian roots and her work is influenced consciously or subconsciously by her Nigerian upbringing. She launched the Kobo Collection in November 2015. Kobo refers to Nigerian currency valued at a cent to the Naira. This line features accessories handmade from Ankole cow-horn, aluminum, brass and beads. Its logo is a fusion of the Basquiat crown and the African Mask. Black borrows on Adele’s own aesthetic, while Yellow describes happiness.         The design process and craftsmanship have not been compromised. The attention to detail, the dedication to form as well as…

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Adele Dejak on Ethical and  Sustainable fashion

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A post in response to the Ivory Ban   Elephant ivory has always been in high demand in the fashion accessories industry due to its texture, desirability and durability.  In Kenya, a ban on the ivory trade has been in effect since 1969.  However, the trade has continued illegally and this has led to devastating effects on the elephant population.  A report in 2012 by the Kenya Wildlife Service estimates the elephant population to stand at 38,000. But on the upside, poaching in Kenya is down to 46 from 390 elephants killed in 2013. China, the world’s largest ivory market, has…

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The Adele Dejak Showroom – New Year, New Look.

By | accessories, Adele, Adele Dejak, Adele Dejak Lifestyle, Artisans, behind the scenes, design, design process, finding beauty, highlights, Inspiration, Inspired By Africa, Kiambu, Online shop, Uncategorized | No Comments

    The Adele Dejak showroom and studio in Kiambu is getting a fashion facelift. This is to inject the space with new life; to have it reflect the Adele Dejak spirit of Afro-inspired Renaissance.                             During her last trip to Dakar, Adele discovered a stunning, triangulated print on the walls of an abandoned nightclub. The print and geometry are a staple of Senegalese architecture and design. In 1978, as a newly independent Senegal was reinventing herself, President Leopold Senghor, introduced a law that mandated new buildings to be constructed along what…

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AdeleDejak Accessories

Adele Dejak at The Sanlam Handmade Contemporary Fair

By | Discover Africa Premium Luxury, Uncategorized | No Comments

Last year, I was honored to receive an invitation to exhibit at the Sanlam Handmade Contemporary Fair. Every year, the fair features celebrated contemporary designers, chefs and vintners and showcases their handcrafted products to connoisseuring Joburgers. The idea is to celebrate what’s local, what’s handmade and what’s African. It’s a fantastic place not only to shop, but to meet and have a social experience with other design-enthusiasts.           I showed pieces from my Moon Safari Collection. My pieces come of my admiration of elements of African culture but with this collection I wanted to take it all the way to…

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Sarah Tongoro

Flash Back Friday – News Alert!

By | Adele Dejak Lifestyle, Inspired By Africa, Tongoro Dress, Tongoro Studio, Uncategorized | No Comments

As many of you, know Adele Dejak recently traveled to South Africa for Sanlam Contemporary Handmade Fair at Hyde Park Corner (Sanlam will be featured in our next blog post). Tongoro ” We are a 100% Made In Africa label providing clothing that offer style conscious consumers quality, variety and convenience, at affordable prices. Our brand focuses on understanding the fashion that our customers want offering playful and unique apparel. By sourcing our materials on the continent and working with local tailors, our long-term goal is to contribute to the development of the retail production in Western Africa, with our first…

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