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Behind the scenes

Runway Reverence – Our Grand AFI Finale

By | AFI Fashion Week, Behind the scenes, Dhamani, Discover Africa Premium Luxury, event, fashion, fashion show, FashionWeek, highlights, Inspired By Africa, Launch, Love, Precious | No Comments

The road to the runway was dippy and bumpy, but seeing the Precious collection walk down that final runway dissipated the angst and distress felt in preparation.  To begin with, the South African Visa office is more scrutinous than the US Defense Department. They will investigate you in your previous life, so the visa wait for my assistant was a pins and needles affair. But at the same time, they were very diplomatic and gracious and thankfully, even though there was a torturous one-day delay which meant changing flights, she got her visa processed. Armed with enthusiasm and intent, we…

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Road to #AFICapetownFashionWeek – Globe Roundabout Shoot

By | accessories, Adele Dejak, Adele Dejak Lifestyle, AFI Fashion Week, africa, African design, African designers, art, bags, behind the scenes, Behind the scenes, Blog, Discover Africa Premium Luxury, fashion, fashion show, FashionWeek, highlights, life, Love, Photography, Precious | No Comments

For this campaign, it was important to situate ourselves. Hell’s Gate gorge and Lake Naivasha served to put our narrative in a historical, philosophical and metaphoric frame. But after exploring where we are from and where we are going, it was important to think about where we are. Geography is usually the best place to begin. The broad theme for AFI’s Fashion week was the concept of Journey and journeying. This merged smoothly with our future-looking introspection – it became a bi-dimensional exploration of space and time. If you think about the current time – its pace, its energy and…

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AdeleDejak Accessories

Photo Shoot With Randy

By | accessories, Adele Dejak, Adele Dejak Lifestyle, Afri Love, Afri Love collection, African design, African designers, Behind the scenes, bracelets, chokers, Collaborators, design, earrings, Ethical Fashion, fashion, favourite pieces, hand made, how to buy, Inspiration, jewellery, necklaces, Photography, Photoshoots, Recycled collection, showcase, Sustainable fashion, Uncategorized | No Comments

“I see photography as that eye-catching moment that’s passing, and one which is authentic.” Adele Dejak. In our last blog, Photographic works using nature as a backdrop, we saw Adele being both a designer and photographer. She is used to carrying her camera almost everywhere, making her job her hobby. She always quotes “I love sharing my work as much as possible; I can see the most beautiful view in the world, but if I don’t capture it with my camera and publish it, it’s like I didn’t see it at all.” I got to work with Randy Gowon, one of my…

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Our Moments 2016

By | Adele Dejak, Behind the scenes, highlights | No Comments

Hello fans and friends! We cannot believe that 2016 is already drawing to a close! How time does fly! We’ve had such an exciting year filled with lots of interesting activities. We were blessed enough to travel far and wide and basically have a great time all-year-round. Not to say that this year was not accompanied by its numerous challenges but the universe has been kind to us and our hard work was rewarded. Our years highlights are highlighted in this post so take a look!                       Not to forget…

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The Faces Behind our Handmade Story – Meet William

By | Adele Dejak, Artisans, Behind the scenes, design, Kenya | No Comments

Hi there! It’s been a while since we did a post on our handmade story, especially one featuring our artisans. This segment gives you a glimpse of the people who dedicate their time and talent to their craft, thus presenting you with our beautiful, high-quality pieces. This week, we focus on William, one of our super-gifted tailors. Leave any comments or questions you may have for William in the comments section below. Tell us about William My full name is William Ronga, from Homabay county. I came to Nairobi in 2007 and here at Adele Dejak I work as a…

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COW HORN JEWELRY / 99.9% COLLECTION IS NOW OUT! /// PART 1

By | Adele Dejak Lifestyle, Behind the scenes, Our Design Process, Our World | No Comments

COW HORN & RECYCLED BRASS JEWELLERY  / 99.9% COLLECTION IS NOW OUT! The 99.9% collection is an energized collection drawing inspiration from Africa in particular the Fulani, Tuareg and Maasai. The name 99.9% stems from the fact that nothing is ever perfect in its entirety, especially handmade jewellery. The aim of African artisans is not to produce a ‘flawless’ jewellery piece or tassel, but a uniquely handmade piece of wearable art bearing the fingerprints of its human, rather than mechanical nature and strong character and identity. This is, in fact, the very force to attain a dynamic collection which makes…

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