Blog

The Tale of Adele Dejak Love Collection and Mystic Fashion Designing
Love is a beautiful thing that we should proudly carry even in the world of fashion designing. At least that was the inspiration behind the

MEET MADUSA KARMA – THE NEW ADELE DEJAK BRAND MUSE
“muse” Your fire is my fire. -Ben Saphiro In the cosmos of modern styling, something that is truly odd isn’t truly odd to some.

Adele Dejak, a Kenya based entrepreneur building a global luxury accessory brand that celebrates the true African experience
When a powerhouse like Lionesses of Africa recognizes and appreciates real and raw entrepreneurial, excellent craftmanship and cultural improvement efforts like ours, at Adele Dejak

COPYING KILLS THE CAT: FAKES KILL AFRICA!
Copycatting truly kills the cat! There are those creative artists and designers who spend their whole time trying to create something of unique quality, and

Rise of the Girl Boss in Fashion Designing
There is a rising ambition for fashion designing, especially among the millennial generation. However, the notion of being a ‘designer’ has been misconstrued by many

We Are The African Reinassance
We are the #AfricanRenaissance. We are inspired not just by Africa, but by the currents of Africa; social responsibility and cultural revolution, the aesthetic reinvention

Adele Dejak Celebrates Mothers
Women’s fashion offers something for mothers from all walks of life. For most of us, our mothers are our entire world. They bring and introduce

The Fashion Model Next Door – Conversation with John David Kimeu #ModelsSeries
This is the second installation of our #ModelsSeries. The intention of the series is to interrogate how models are modelling the design space in Africa.

Conversation with Fashion Model Laura Anjili #ModelsSeries
A fashion model is an integral part of the design process and presentation. They bring the pieces to life. They are an actualized illusion, the

Runway Reverence in Fashion Show – Our Grand AFI Finale
Fashion shows are something else. The road to the runway was dippy and bumpy, but seeing the Precious collection walk down that final runway dissipated

Collection Recollection – #PreciousCollection
Our latest ethical fashion collection has been titled Dhamani, which is the Swahili word for precious. This collection is celebratory – it’s about valuing what

Road to #AFICapetownFashionWeek – Globe Roundabout Shoot
Every fashion week counts. For this campaign, it was important to situate ourselves. Hell’s Gate gorge and Lake Naivasha served to put our narrative in

Road To #AFICapetownFashionWeek II – Lake Naivasha Shoot
A fashion week is an exciting phenomenon. At the heart of our campaign was the idea of creation and of life. There are two elements

Road to AFI-Capetown Fashion Week – Hell’s Gate Gorge Shoot
We have been invited to show at this year’s AFI Fashion Week in capetown. To get a sense of the Adele Dejak brand, AFI commissioned

Collection Recollection – ÀMI
Meet some exciting fashion accessories. ÀMI is a bold collection of afrominimalist jewelry produced in collaboration with Nigeria’s Afrominima. It was launched in January in