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behind the scenes

Road to #AFICapetownFashionWeek – Globe Roundabout Shoot

By | accessories, Adele Dejak, Adele Dejak Lifestyle, AFI Fashion Week, africa, African design, African designers, art, bags, behind the scenes, Behind the scenes, Blog, Discover Africa Premium Luxury, fashion, fashion show, FashionWeek, highlights, life, Love, Photography, Precious | No Comments

For this campaign, it was important to situate ourselves. Hell’s Gate gorge and Lake Naivasha served to put our narrative in a historical, philosophical and metaphoric frame. But after exploring where we are from and where we are going, it was important to think about where we are. Geography is usually the best place to begin. The broad theme for AFI’s Fashion week was the concept of Journey and journeying. This merged smoothly with our future-looking introspection – it became a bi-dimensional exploration of space and time. If you think about the current time – its pace, its energy and…

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The Adele Dejak Showroom – New Year, New Look.

By | accessories, Adele, Adele Dejak, Adele Dejak Lifestyle, Artisans, behind the scenes, design, design process, finding beauty, highlights, Inspiration, Inspired By Africa, Kiambu, Online shop, Uncategorized | No Comments

    The Adele Dejak showroom and studio in Kiambu is getting a fashion facelift. This is to inject the space with new life; to have it reflect the Adele Dejak spirit of Afro-inspired Renaissance.                             During her last trip to Dakar, Adele discovered a stunning, triangulated print on the walls of an abandoned nightclub. The print and geometry are a staple of Senegalese architecture and design. In 1978, as a newly independent Senegal was reinventing herself, President Leopold Senghor, introduced a law that mandated new buildings to be constructed along what…

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Fashion Friday Recap

By | accessories, Adele Dejak Lifestyle, behind the scenes, boutiques, chic, event, exhibition, fashion, fashion show, favourites, Photography, pop up | 2 Comments

Happy new week Team Adele! We are still recuperating from the eventful weekend that was. We had our show at the Brew Bistro on friday night, themed Noir Lover, and it was a great success! We had a great team of models to work with, a super-talented makeup artist, Rose, and of course the Brew Bistro team who did their best to ensure we were comfortable. Thank you all for the great turn out and even greater support. See below the Noir Lover narrative in the form of pictures >>                   PS/- All items…

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Amanda Jeneby

By | Adele Dejak, Adele Dejak Lifestyle, behind the scenes, Collaborators, design, design process, designers | One Comment

In the busy month of June, we hosted a design intern here at the Adele Dejak headquarters in Kiambu. Her name is Amanda Jeneby and she stayed with us for the month designing a capsule collection in collaboration with our creative director Adele. Amanda is from the London College of Fashion and was an enthusiastic member of the team for the short while that she was with us. We sat down to ask her a few questions about her time here: AD: Tell us about your experience here with us this past month Amanda: I have had an amazing experience at Adele…

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