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African design

The Model Next Door – Conversation with John David Kimeu #ModelsSeries

By | Adele, Adele Dejak, africa, African design, favourites, Photography, Tribal Chic, Uncategorized | No Comments

This is the second installation of our #ModelsSeries. The intention of the series is to interrogate how models are modelling the design space in Africa. We are long past days when models were seen as clothes-hangers. The process to select a model for a campaign or for runway is more conscientious than the process of choosing a life-partner. After-all, marriage is til separation – associations are eternal. The model has to have the right look, has to fit with your brand and has to embody the spirit or mood of your campaign; this is not always easy to find. John…

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Conversation with Laura Anjili #ModelsSeries

By | #GirlBoss, Adele, Adele Dejak, Adele Dejak Lifestyle, African design, Conversations, Interview, Models | No Comments

Models are an integral part of the design process and presentation. They bring the pieces to life. They are an actualized illusion, the physical projection, a way for us to interact with abstract design concepts. They help us visualize ourselves consuming, celebrating and co-curating design. Over the years, we have worked with several models and established a community, a camp, a family. The models we have worked with are proof on an emerging industry and of a cultural and aesthetic Renaissance in Africa. They are proof that the definition of beauty and the idea of what’s desirable has evolved. We…

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Collection Recollection – #PreciousCollection

By | Adele, Adele Dejak, AFI Fashion Week, Africa-Forward, African design, African designers, Dhamani, exhibition, fashion, fashion show, FashionWeek, Photography, Precious | No Comments

Our latest collection has been titled Dhamani, which is the Swahili word for precious. This collection is celebratory – it’s about valuing what matters and that’s life, love and culture. The Dhamani collection sees East Africa as not only the incubator of life but as the eternal witness to the evolution of man. It was inspired particularly, by the story of Hell’s Gate Gorge in Naivasha. It is said that a volcanic eruption, which killed over a hundred Maasais, sculpted the dramatic, stunning walls of the gorge. With this collection, we wanted to recreate the process and have intense and…

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Road to #AFICapetownFashionWeek – Globe Roundabout Shoot

By | accessories, Adele Dejak, Adele Dejak Lifestyle, AFI Fashion Week, africa, African design, African designers, art, bags, behind the scenes, Behind the scenes, Blog, Discover Africa Premium Luxury, fashion, fashion show, FashionWeek, highlights, life, Love, Photography, Precious | No Comments

For this campaign, it was important to situate ourselves. Hell’s Gate gorge and Lake Naivasha served to put our narrative in a historical, philosophical and metaphoric frame. But after exploring where we are from and where we are going, it was important to think about where we are. Geography is usually the best place to begin. The broad theme for AFI’s Fashion week was the concept of Journey and journeying. This merged smoothly with our future-looking introspection – it became a bi-dimensional exploration of space and time. If you think about the current time – its pace, its energy and…

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ADELE DEJAK: “DISCOVER AFRICAN LUXURY

ADELE DEJAK: “DISCOVER AFRICAN PREMIUM LUXURY”

By | Adele Dejak, Adele Dejak Lifestyle, African design, jewellery, jewelry, old post, old post promoter, Online shop, Repost, republish, republishing | 2 Comments

Adele Dejak & Discover African Premium Luxury is a brand of luxury fashion accessories based in Nairobi. The pieces are handmade in Kenya using materials sourced from across the African continent. A fusion of African and European influences, they are designed by the owner and founder Adele Dejak, then assembled by some of  the most talented  artisans in Kenya and the region. The company specializes in handbags and jewellery but also produces on  limited editions clothes, belts, sandals and other fashion accessories. The Adele Dejak brand is at the fore front of the African luxury movement as it draws on rich…

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AdeleDejak Accessories

Photo Shoot With Randy

By | accessories, Adele Dejak, Adele Dejak Lifestyle, Afri Love, Afri Love collection, African design, African designers, Behind the scenes, bracelets, chokers, Collaborators, design, earrings, Ethical Fashion, fashion, favourite pieces, hand made, how to buy, Inspiration, jewellery, necklaces, Photography, Photoshoots, Recycled collection, showcase, Sustainable fashion, Uncategorized | No Comments

“I see photography as that eye-catching moment that’s passing, and one which is authentic.” Adele Dejak. In our last blog, Photographic works using nature as a backdrop, we saw Adele being both a designer and photographer. She is used to carrying her camera almost everywhere, making her job her hobby. She always quotes “I love sharing my work as much as possible; I can see the most beautiful view in the world, but if I don’t capture it with my camera and publish it, it’s like I didn’t see it at all.” I got to work with Randy Gowon, one of my…

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AdeleDejak Accessories

ThrowBack With Our Little Black Dress

By | Adele Dejak, Adele Dejak Lifestyle, Africa-Forward, African design, Black, Chanel, chic, Ethical Fashion, Fabric, favourites, finding beauty, highlights, Nairobi, Our Design Process, Photography, Photoshoots, showcase, sleeveless style, Sustainable fashion, Tribal Chic, Uncategorized | No Comments

“Rule of a Lady – Three words: Little Black Dress.” Taking all the social media norms into account, we all are aware that being a Wednesday, it goes without saying that it is #WednesdayCrushWednesday leaving Thursday to a #throwback. For #TeamAdele, we’ve decided to shake up things a little bit by both crushing on our Little Black Dress that is set to Re-launch soon while at the same time doing a major throwback since its inception and re-invention in the year 2014/2015 Take a good look into your closet. Is there anything in there that you would never take out?…

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AdeleDejak Accessories

Addicted to ArmBands

By | accessories, Adele Dejak, africa, African design, aluminium, armbands, Armlets, brass, chic, Ethical Fashion, fashion, favourite pieces, Inspiration, jewellery, Recycled collection, sleeveless style, Sustainable fashion, Tadita, Uncategorized | No Comments

“Every piece of jewellery tells a story just as every piece of Adele’s armbands tell a story.” It is yet again another season to let your arms do the talking with the return of yet another fashionable trend; the armbands that are better known as armlets. Most of us are used to wearing bracelets or seeing people with bracelets stacked on their wrists. Somewhat in the realm of accessories, all this is about to change with our handcrafted armbands that are just about to revolutionize the way you define and own your style. At Adele Dejak, we have a collection…

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AdeleDejak Accessories

Addicted to Rings>Ring Crush.

By | accessories, Adele Dejak, African design, brass, chic, Ethical Fashion, favourite pieces, hand made, jewellery, rings, Uncategorized | No Comments

“If it sparkles, if it’s unique, if it’s sophisticated, antique, or just pretty, and not to forget, if it’s my brand, well, you better have it,” Adele Dejak, Owner of Adele Dejak The Brand. Did you know how multidimensional you will look if you added a mini hand-party mix with as many rings as your fingers could possibly accommodate? No single day passes without seeing Adele with a different variety of her own jewellery ring pieces that she proudly stacks on her fingers. She wears them with an unspoken aura, love and adornment, thus boasting a refreshing air of passion…

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AdeleDejak Accessories

Photographic works using nature as a Backdrop

By | Adele Dejak Lifestyle, africa, African design, African designers, art, design, Ethical Fashion, finding beauty, hand made, Inspiration, jewellery, nature, Uncategorized | No Comments

‘If you truly love nature, you will find beauty everywhere you go.’ Van Gogh I declare the world to be the most profound, beautiful thing that ever existed. Its beauty as well as its entities do have an effect on our senses. But what is it about nature that makes us declare of its beauty? Nature always has a way of bringing a lot of beauty into our lives just as there is so much around for us to see, touch and hear. No matter how many times you look at something, it is always different. Adele tries to mix…

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