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The making of the Afri-Love collection, part II: Asoke

By | Our World | 2 Comments

Part I showed some of the behind-the-scenes work on the “Coffee” feature of the upcoming Afri-Love collection, using ebony and brass. The collection will have a limited edition of bags including the Atoti bag made of kitenge and Asoke. Here are some Asoke from Adele’s collection, bought from West African Traders in Nairobi. Below is some information about Asoke, from the Africa Imports Blog: Asoke cloth is crafted by the Yoruba ethnic group of Nigeria and has been woven for hundreds of years in one form or another. Archaeological sites such as Ife reveal looms of great antiquity. The cloth is…

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The Making of the Afri-Love collection, part I: ebony and brass

By | Our World | No Comments

The upcoming collection is a celebration of Adele’s love for the continent and her African roots. Her objective is to re-interpret certain African tribal features in pieces of jewellery for an international audience. The designer has been profoundly influenced by Lulu Kitololo of the Afri-Love blog, whose work and dedication to all things African gave Adele a wake-up call. Collection features There are 2 main features of the new jewellery collection: Coffee and Glass. “Coffee” comprises of ebony and horn, juxtaposed with brass. Today’s post shows how the old Dinka tribe technique of encasing brass in wood has been appropriated…

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The best collection yet! Get ready for the Afri-Love launch

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Adele Dejak presents: The new Afri-Love collection. The collection launch will take place in Nairobi, at Village Market and Westgate, Friday 30th September – Sunday 2nd October; 10am –7pm. Adele’s best collection of fashion accessories yet will be available at special launch prices for the 3 days only. Refreshments will be served all day. Contact Morine and Winfred for further information on: +254 (0) 725.746.890 +254 (0) 700.718.664 +254 (0) 789.217.748 morine@adeledejak.com Stay tuned to the blog for work-in-progress and previews of the collection, all through the next 2 weeks. Sign up to our RSS feed or to receive posts by email to make…

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September giveaway – one of our recycled bags!

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  This month, one lucky subscriber will win a piece from our recycled bags collection. To enter, simply  . As a subscriber, not only will you be automatically entered to win great designs from our collection but, you’ll be first to preview new collections, access special offers and other hip treats! Already a subscriber? Thank you for being a fan! No need to do anything but sit tight. A winner will be chosen at random on the 1st of October.

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Enter the (drama) queen

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There is something about a great, dramatic necklace … Ours are designed to make an entrance and to ensure that you look nothing short of regal. Here are just a few from our collection. See a few more on our Facebook page. Photography by Abraham Ali/Imageworks

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Adele’s top tips for business success

By | Inspiration, Our World | No Comments

It’s almost 3 years since the opening of our first boutique and the MagikGrace and Adele Dejak brands have been growing at an amazing speed since. As a token of gratitude for this abundance, Adele shares what she’s learned about business along the way: Have at least 3/5 core values for your business. Be realistic but allow yourself to think big. Never forget; less is more. Train your staff as much as possible as soon as possible. In my case it was and is in computer skills, jewellery making and tailoring. Spend as much time training staff as possible – it is…

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Fashion in Kenya: strengths and room for improvement

By | Africa-Forward, Our World | 5 Comments

Today, Adele shares her insider perspective on Kenya’s fashion industry. Strengths Swahili influences Many young people eager to design Few big names so everyone knows who’s who Maasai culture Room for improvement Underexposed internationally Limited skills to a certain extent and thus limited inventiveness Lack of proper training as this costs money and people who do wish to become artisans/designers cannot always afford this Lack of assistance by government in funding. Dependent on private sponsors etc. There are so many priorities – roads, hospitals, education – so fashion is at the bottom of the list There is no substantial market for…

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